The Power of Circles
I mentioned to Guy that many people using Twitter, for example, don’t understand that anyone can see their tweets unless their account is protected. Indeed, even if one’s account is protected, all the people who follow you will see your tweets. There is no mechanism on Twitter for tweeting at a subgroup of followers; it’s everybody or nobody.
On the Facebook front, who sees your updates (not to mention the updates you see regularly) is determined by EdgeRank—an algorithm that decides which updates to show in your feed. You may be friends with hundreds of people, but, as you may have noticed, you don’t see all of them in your stream. Why not? Because, unless you’ve liked or commented on their updates in the past, the algorithm begins to think that you aren’t that interested in seeing them, so it suppresses them.
To put things in perspective, Guy said that instead of using Skype, as we were, “We could have seven more people with us and then we could have millions of people watching this and then millions more could watch it on YouTube later. All for free!”
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